 | 5-10 words at the most should be accurate and specific City Council to Cut Taxes doesn t mean the same thing as City Council to Cut Budget Use present tense and active verbs, but don t start with a verb Man Skateboards for Homeless Use infinitive form of verb for future actions Convention to Create Jobs Do not use articles - a, an, the Do not use conjunctions like and - you can substitute a comma President Declares Peace, Holiday Should be complete sentences or imply complete sentence Crackdown on Trafficking doesn t tell you who s doing the trafficking and what kind of trafficking Avoid repetition - Headlines summarize; they don t repeat the lede.
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